“I would never do a commercial with a homosexual family, not for lack of respect, but because we don’t agree with them,” Barilla said on Italy’s best-known radio talk show. Then Barilla dropped a bombshell he would spend half a decade atoning for. As the sun edged lower in his rearview mirror, Colzani turned up the volume and listened as his boss walked the hosts through the company’s family heritage-its spaghettis and sauces. He had joined Barilla SpA as chief executive officer less than a year before and was on his way to a dinner with its chairman, Guido Barilla, who was giving a live interview on national station Radio 24. ![]() On a warm September evening in 2013, Claudio Colzani drove his Audi the 100 or so miles from Milan to Parma, home for almost two centuries to the world’s largest pasta empire.
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